Language as Economic Power: A Review of its Role in Global Business, International Relations and Public Policy
DOI:
https://doi.org/10.54536/ajsde.v5i2.8386Keywords:
International Business, International Relations, Language Economics, Language Policy, Linguistic Power, Multilingualism, TradeAbstract
Language as a means of communication operates as an economic resource, an organizational capability, a policy instrument, and a medium of international power. This study synthesizes 65 peer-reviewed studies published between 1990 and 2026 across multinational business, trade and labor economics, language policy, international relations and multilingual marketing. The study made use of thematic stratification in comparing how linguistic competence, distance, hierarchy and institutional regulation shape cross-border exchange. Evidence from multinational enterprises shows that common corporate languages can accelerate coordination while redistributing status, trust, participation and access to knowledge. Economic research links shared language and translation capacity to trade intensity, market entry, migrant earnings, language acquisition and development. Policy studies also reveal that official language regimes allocate public resources and political recognition, with multilingual arrangements producing uneven access to institutions. International relations scholarship identifies rhetoric, discourse and sociolinguistic representation as mechanisms through which security communities, diplomatic attractions and legitimate identities are formed. Marketing research finds that code-switching and language congruity influence persuasion, emotional intensity, and perceptions of multinational and local brands as well. Across synthesized studies, language reduces transaction costs while creating distributive effects that conventional efficiency measures often conceal. Moreover, the synthesis further advances a multilevel framework in which linguistic capital affects individual mobility, organizational governance, market integration and geopolitical authority. It identifies digital language management, virtual work, procurement design and fairness in multilingual institutions as priorities for future research and policy evaluation across diverse contemporary regional and sectoral settings worldwide.
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Copyright (c) 2026 Tiyamike Mazaza-Jere, Confidence Ododa, Ogbe George Junior, Yasir Abubakar Yusuf, Othuke Godstime Arobaga, Vincent Lucky Uhunamure
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