Business Analysis as a Strategic Enabler of Client-Centric Digital Transformation in Emerging Financial Sectors
DOI:
https://doi.org/10.54536/ajsde.v4i2.6182Keywords:
Business Analysis, Client-Centric, Financial SectorsAbstract
This study investigates the crucial interconnections between business analysis, client-centric digital transformation, and strategic innovation in emerging financial markets. Although digital transformation has received a lot of attention in the financial industry, little study has been done on how business analysis may serve as a strategic facilitator for client-oriented transformation programs. The goal of this study is to conceive and investigate frameworks that connect business analysis approaches to the successful implementation of client-centric digital transformation strategies in emerging financial markets. A three-phase methodical approach was used. First, a thorough literature assessment documented the history of digital transformation and business analysis principles, resulting in the creation of a typology that emphasizes their strategic intersections. Second, a scoping examination was carried out to identify theoretical frameworks and gaps in business analysis, client experience, and digital innovation in the banking sector. Finally, a qualitative content analysis of selected papers was carried out to answer the central research issue and its sub-questions. The findings demonstrate that business analysis acts as a strategic accelerator, facilitating and aligning digital transformation with client needs, increasing value co-creation and organizational agility. However, the report also cites limitations such as data complexity, resistance to change, and legal limits that can limit the transformative power of business analysis in assuring long-term client-centric innovation.
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Copyright (c) 2025 Md Mahbub Hasan Mahim, Imran Uddin, Md Morshedul Hasan
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