Exploratory Study of the Impact of the Trending Web Store Characteristics on Returning Products: Context of the Saudi Online Shopping
DOI:
https://doi.org/10.54536/ajmri.v4i6.3601Keywords:
Information System, Online Shopping, Product Returns, Saudi ArabiaAbstract
This study examines the complicated world of customer behaviour in online shopping, focusing on Product Detail Pages (PDPs), traditional vs online purchase preferences, and product return issues. The research emphasises the significance of product displays pages (PDPs) in delivering product information, including size, colour, pricing, return policies, and user reviews. These factors strongly influence consumer purchases. Online shopping is becoming more popular, yet many people prefer traditional purchasing. This preference is largely motivated by return policy concerns and a desire to check products, particularly in specific categories, physically. The study emphasises the need for precise product descriptions, clear return processes, and controlling the supply chain quality in decreasing product returns. The correlation study showed a statistically significant relationship between gender, income, occupation, and internet shopping habits. These results have shown demographic aspects that influence consumer behaviour. A complete study of participant responses using the one-sample t-test may reveal online shopping engagement.
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