AJEBI

About the Journal

The American Journal of Economics and Business Innovation (AJEBI) is an open access and double-blind peer-reviewed international journal that publishes articles that emphasize research, development, and application within the fields of business, economics, finance, marketing, management, business analytics, etc.  The AJEBI reviews papers within the shortest possible time of submission and publishes accepted articles online immediately upon receiving the final versions.

ISSN: 2831-5588 (Online), 2832-4862 (Print)

Aim & Scope
The main objective of AJEBI is to promote research and application of innovations and technologies in economic progress, business, financial growth and performance, and best practices. Additionally, developing a suitable implementation framework is a challenge for successful results with best practices. AJEBI aims to help professionals working in the field of business, academic educators, industry consultants, and practitioners to contribute, distribute and learn from each other's work. The journal aims to provide a platform for scientists, development workers, practitioners and academicians to promote, be more visible internationally, and provide the opportunity to discuss critically and analyze different issues in economics and business. The journal also aims to be the most important journal in scientific societies by getting indexes in Scopus, WoS, and high impact factor in the coming years. All articles are reviewed quickly, professionally copyedited, and checked for similarity to avoid plagiarism for quality and faster publication.

Frequencies of publication
Three issues in a year while it accepts articles throughout the years and publishes online immediately after receiving the final version from the author.

Area of publication
◉ Economics
◉ Business
◉ Finance
◉ Marketing
◉ Management
◉ Business analytics
◉ Financial innovations and technologies etc.

Current Issue

Vol. 4 No. 2 (2025): American Journal of Economics and Business Innovation
AJEBI, E-Palli Publishers
Published: 2025-08-15

Research Articles

  • Assessing the Impact of Construction Sector Growth on Economic Stability in Albania

    Afrizal Rizal
    209-217
    DOI: https://doi.org/10.54536/ajebi.v4i2.5227

  • The Relationship between Emotional Well-Being and Academic Performance in a University/College Setting

    Edelfin P. Tan, Jerick M. Quintua, Leonessa J. Cortes
    204-208
    DOI: https://doi.org/10.54536/ajebi.v4i2.5279

  • Capturing the Millennial Market: Key Factors Influencing Customer Acquisition in Pasig City’s Traditional Spanish Fine Dining Restaurants

    Agustin Jervis Anthony R.
    187-203
    DOI: https://doi.org/10.54536/ajebi.v4i2.4924

  • Comparative Analysis of Mono Crops and Diversified Crops in the South-Western Region of Bangladesh: Production, Profitability, and Input Efficiency

    Shahed Ahmed, Mithila Tanzil
    178-186
    DOI: https://doi.org/10.54536/ajebi.v4i2.4714

  • Influence of Spend Rewards and Vouchers: Assessing Consumer Behavior towards Paying More to Get Discounts

    Bacay, Erika, Castro, Alexandrea Anne Gabriele, Tandoc, Ernestine May, Tablanza, Sirc Danrev, Mikaela B. Oates
    168-177
    DOI: https://doi.org/10.54536/ajebi.v4i2.4950

  • Scarcity Marketing: The Role of Consumer Behavior in the Rise of the “Anik-Anik” Trend of Pop Mart’s Collectible Blind Box Figurines

    Erika F. Bacay, Jericho S. Angangan, Margotte Lyra T. Fernes, Jed Joseph A. Francisco, Francine Mhay D. G. Ricohermoso
    157-167
    DOI: https://doi.org/10.54536/ajebi.v4i2.4949

  • Assessing the Correlation between Gamification Intensity and Brand Loyalty in Young Adult Demographics

    Stephen D. Mitra, Hailey Chaze R. Bueno, Nash G. Dela Cruz, Lebron Kyle G. Concon, Erika F. Bacay
    139-156
    DOI: https://doi.org/10.54536/ajebi.v4i2.4944

  • The Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers

    Shenna Marrie Obiso, Cheryl Balala, Elvan Klien Samson, Albert A. Alonzo, Djannez M. Dadole, Heidie Amor A. Parcia
    131-138
    DOI: https://doi.org/10.54536/ajebi.v4i2.4799

  • The Effect of Fake Gaming Ads and Gameplay as a Marketing Strategy to Attract Online Game Players

    Erika F. Bacay, Kyle Marie I. Paculan, Erika D. C. Salvatierra, Ron Vincent E. Suegay, Rochelle Ann P. Tenerife
    122-130
    DOI: https://doi.org/10.54536/ajebi.v4i2.4966

  • Board of Trustee Characteristics, Portfolio Diversification, and Financial Performance of University Pension Funds in Developing Economies

    David Njuguna, Lucy Rono, Patrick Limo
    111-121
    DOI: https://doi.org/10.54536/ajebi.v4i2.4666

  • An Empirical Inquiry into the Role of Internet Connectivity on Financial Accessibility

    Nabeel Maqsood, Choong Lyol Lee, Sumaila Zuberu
    88-110
    DOI: https://doi.org/10.54536/ajebi.v4i2.4720

  • The Role of the Green Supply Chain in Steering the Company Towards Green Marketing

    Basheer Ismail Mahmoud
    79-87
    DOI: https://doi.org/10.54536/ajebi.v4i2.4480

  • Increasing Competitiveness and Expanding the Market for the Business of Tangan di Atas Community: A Study Case on Members of the Tangan di Atas Community

    Ifa Latifah, Desi Oktaviani
    74-78
    DOI: https://doi.org/10.54536/ajebi.v4i2.3585

  • The Digital Transformation Impact on Business Models in SMEs in Iraq

    Huda Hadi Hasan
    70-73
    DOI: https://doi.org/10.54536/ajebi.v4i2.4610

  • Factors in Usage of Digital Financial Services Towards Satisfaction and Retention in Metro Manila Philippines

    Earl Denzel D. Tan, Marinor G. Quintilla
    49-69
    DOI: https://doi.org/10.54536/ajebi.v4i2.4027

  • A Comprehensive Analysis of Potato Production and Trade: Global Trends and U.S. Production Forecasting

    Sahil Ojha, Lila B. Karki, Mohammad Ali
    42-48
    DOI: https://doi.org/10.54536/ajebi.v4i2.4311

  • The Impact of Inflation on the Financial Statements of Banks in Sudan: The Case Study of Bank(S

    Nagwa Mohamed Bahreldin Abubaker
    30-41
    DOI: https://doi.org/10.54536/ajebi.v4i2.3532

  • The Impact of Employability Skills Development on Improving Corporate Financial Performance

    Ghanem M. Elsayed, Frances Yahia, Kaye-Ann Irving, Anne Wade, Lasondrick Bridges
    11-29
    DOI: https://doi.org/10.54536/ajebi.v4i2.3883

  • Fiscal Management and Economic Diversification in Oil-Dependent Economies: Lessons from Nigeria, Canada, and Saudi Arabia

    Aliyu Idris
    1-10
    DOI: https://doi.org/10.54536/ajebi.v4i2.4084
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