Vol. 5 No. 1 (2026): American Journal of Economics and Business Innovation

Research Articles

• Segmenting Customers Based on Purchase Behavior and Estimating Segment-Specific CLV Drivers in E-Commerce

  Md Raihanul Islam, Robert Kennedy, Wendell Smith

  119-125

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• Effect of Long-Term Orientation on Strategy Implementation in Manufacturing Firms in Uasin Gishu County

  Bella Atieno Owembi, Robert Githinji

  113-118

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• Assessing the Key Factors Influencing the Closure Of Micro- Businesses

  Rejene M. Buscaino, Marilou B. Compra, Jhonkhem N. Paña, Sweetlyn M. Rajal, Metonia M. Gonzales

  101-112

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• Analyzing Gen Z’s Financial Behavior in Control of Spending in Ho Chi Minh City

  Nguyen Huynh Trong Hieu, Doan Ngoc Bao Tram

  89-100

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• The Relationship Between Social Media and Purchase Intention Towards Coffee Shops in Cabanglasan, Bukidnon

  Christian Glenn C. Demellones, Hazel A. Cua, John Renald H. Bayer, Katrina Marie J. Dimson, Jishanis Mae B. Lapiz

  82-88

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• The Influence of Social Media Usage on the Spending Habits of Students: A Quantitative Analysis

  Josephine S. Galendez, Gerwin U. Estoria, Paolo Galay, Mar John L. Linggay, Allan V. Beliganio

  75-81

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• The Factors Influencing Profitability of Corn Farmers in Cabanglasan, Bukidnon

  Jenelyn H. Basoy, Jaztine Enjill N. Calderon, Oscar E. Talingting, Kryzel M. Ladica, Allan V. Beliganio

  65-74

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• The Relationship Between Perceived Ease of Use, Perceived Usefulness and the Intention to Adopt Digital Marketing

  Allen Cedrick Acaso, Daniel M. Magalaman, Joann L. Ybañez, Aiza Mae R. Lemoreras, Dessairel P. Tumapon

  55-64

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• Factors Impacting Unemployment Rates in South Asian Developing Nations. A Panel ARDL Approach Utilizing the Pedroni Cointegration Method

  Md. Aminul Islam, Mahmuda Jahan Papia, K.M. Rahmatullah Rahat

  47-54

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• Determinants of Customer Satisfaction on Mobile Telecommunication Services in Malaysia

  Rubyat Sharin, Md Muhibbullah, Rafikul Islam

  37-46

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• The Level of Financial Literacy of Minimum Wage Earners of Selected Establishment in Digos City

  Eugine M. Antoque, Cyrin D. Cabrillos, Angelique Diane G. Florentino, Kathelene Mae B. Geloca

  25-36

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• Analysis of The Effect of Persistent Rate Hikes on Price Stability in Nigeria from 1990-2023: An Ardl Approach

  Sule Teliat Abiodun, Ajisafe Rufus Adebayo, Adamson Temitope Wasiu

  13-24

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• The Impact of Strategic, Supply Chain, and Innovation Management on Consumer Preferences for Sustainable Cosmetics Products: A Permutation Test of Herbalife International of America, Inc.

  Duygu Hidiroglu

  1-12

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