Mapping Opportunities: Study of Panaytayan’s Tourism Potential with FUN STEP’s

Abstract

This research explores the untapped tourism potential of Panaytayan, Mansalay, Oriental Mindoro, Philippines, employing a multidimensional approach that integrates SWOT analysis and a Community Needs Assessment through community immersion. By evaluating the intrinsic aspects of Panaytayan’s tourism landscape and engaging with the local community, the study identifies the village as a promising site for sustainable, community-based tourism. Challenges such as limited infrastructure, marketing expertise, and environmental vulnerabilities are meticulously addressed alongside opportunities presented by sustainable travel trends and government grants for agri-ecotourism and adventure community-based tourism. Proximity to established tourist destinations provides unique advantages, but potential threats, including over-tourism and competition, are acknowledged. Findings advocate strategic interventions, emphasizing infrastructure improvement, capacity building, targeted marketing, and a clear regulatory framework to overcome challenges and leverage opportunities. Recommendations propose community-based tourism initiatives to empower locals and position Panaytayan for agri-ecotourism and adventure tourism. These initiatives align seamlessly with the proposed extension project, FUN STEP’s (Fostering Unity and Nature through Sustainable Tourism Engagement Programs), a three-year program affiliated with Mindoro State University. FUN STEPs comprise four distinct programs: KAPWAA, TRIPLE-T, Eco-Cinema, and Eco-Drive, fostering community involvement, hygiene awareness, tour guiding proficiency, environmental education, and advocacy campaigns. Sustainable infrastructure and environmental conservation practices are emphasized to minimize adverse impacts. This approach envisions Panaytayan as a sustainable, community-driven destination, poised for economic growth while preserving its distinctive cultural and environmental assets. The research contributes to the comprehensive understanding of Panaytayan’s tourism potential, paving the way for responsible and inclusive tourism development.