American Journal of Tourism and Hospitality
https://journals.e-palli.com/home/index.php/ajth
<p><strong><em>The American Journal of Tourism and Hospitality (AJTH)</em></strong> is an open-access and double-blind peer-reviewed international journal publication platform to develop academic and research collaboration in the fields of tourism and hospitality. AJTH reviews papers within the shortest possible time of submission and publishes accepted articles on the internet immediately upon receiving the final versions.<br /><em><strong>ISSN: 2993-6519 (Online)</strong></em></p> <p><strong>Aim & Scope<br /></strong>The journal aims to contribute to global society through interaction, exchange of ideas, and discussions in the field of wildlife and its conservation. The journal publishes articles that include those containing substantially supported theories, innovative works, substantial experimental results, and/or containing useful and constructive discussions or reviews standardized to regional or international acceptance. All articles are reviewed quickly, professionally copyedited, and checked for similarity to avoid plagiarism for quality and faster publication.</p> <p><strong>Frequencies of publication<br /></strong>One issue in a year while it accepts articles throughout the years and publishes online immediately after receiving the final version of the manuscript from the author.</p> <p><strong>Area of publication</strong><br />◉ Consumer behavior and marketing<br />◉ Human resource management<br />◉ Demand and technological forecasting<br />◉ Smart, virtual, and digital innovations<br />◉ Branding and brand management<br />◉ Design, planning, and development<br />◉ Managing environmental, economic, and social impacts<br />◉ Market segmentation, targeting, positioning<br />◉ Social responsibility, sustainability, and ethics<br />◉ Participatory, e-commerce, and sharing business models<br />◉ Operations management<br />◉ Training and staff development<br />◉ Strategic management and marketing<br />◉ Organizational behavior, values, and culture<br />◉ Networking, partnerships, and collaboration<br />◉ Gender and identity<br />◉ Change management<br />◉ Product and service innovation<br />◉ Service, delivery, quality, and recovery<br />◉ Social media marketing and management<br />◉ Risk, safety, security, and crisis management<br />◉ Customer motivations, satisfaction, and intentions</p>E-Palli Publishersen-USAmerican Journal of Tourism and Hospitality2993-6519Perception and Acceptability of Rice Cake Vendors on Community-Based Tourism (CBT) in Naujan, Oriental Mindoro
https://journals.e-palli.com/home/index.php/ajth/article/view/2420
<p>The allure of a destination often lies in the unique and authentic connections with local communities. In line with the United Nations’ Sustainable Development Goal 11, which advocates for sustainable cities and communities, community-based tourism (CBT) has emerged as a promising approach. Recognizing the potential of CBT, this study delves into the perceptions and acceptance of this concept among community members and rice cake vendors in Naujan, Oriental Mindoro, Philippines. Rice cake, bibingka in Filipino language, holds deeper significance for these vendors. It embodies their cultural heritage passed down through generations. By embracing CBT, they can transform their passion into a sustainable livelihood, not only for themselves but for their entire community and the whole tourism industry of the province. Adopting a quantitative approach, this study employs a CBT framework with a supplementing focus on community capital. Through mapping and observation of the research locale, community capital includes built, human, and political. The findings also reveal a positive correlation between the community’s perception and acceptance of CBT. This encouraging outcome signifies that the community has met the first consideration of embracing CBT-they have their eyes wide open. It is therefore recommended that consistent and inclusive programs from various stakeholders be in place to enhance the existing knowledge of the CBT concept towards strong community organization building. Future researchers may assess tourists’ experiences and satisfaction with the current offering of rice cake as a CBT product for planners’ and policymakers’ prospect program implementation.</p>Catherine Magboo-Campo
Copyright (c) 2024 Catherine Magboo-Campo
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2024-03-042024-03-042182610.54536/ajth.v2i1.2420Hotel Receptionists’ Perspective on Crisis Management Preparedness and Practices in Select Hotels in Calapan City
https://journals.e-palli.com/home/index.php/ajth/article/view/2465
<p>Every business must be equipped with crisis management protocols and procedures to ensure the guests’ safety and experience. It includes management during typhoons, emergencies, natural disasters and data breaches, and the like. Hotel staff and personnel must be able to aid the needs of the guests in times of crisis and emergencies. To fulfill the gap, this research study aimed to determine the Hotel Receptionist’s Perception of Crisis Management Preparedness and Practices in selected hotels in Calapan City. A quantitative approach and descriptive-correlational were chosen as research design and method, to provide static pictures of situations as well as establish the relationship between different variables. To determine the perceptions of hotel receptionists, data was collected through a printed survey questionnaire form. The results revealed that Hotel receptionists are generally satisfied and aware of the crisis management preparedness of their hotels in treceptionists’ point of view, they are capable of practicing and imposing hotel management crises in terms of natural crises, civil conflicts, pandemics, and technology failures crises in terms of Natural crises, Civil Conflicts, Pandemics, and Technology Failures. It was also revealed that the Level of Crisis Management Preparedness and the Practices of Hotel Receptionists have a moderate relationship; indicating that the receptionists are required to have more awareness and continual practices concerning Crisis Management Preparedness to effectively cater to the probability of risk and hazard that can be situated in a Hotel Management. Thus, hotel receptionists and the management should try to use the researchers’ self-made infographic, containing ways how to be aware in preparing and practicing Hotel Management Crisis in terms of Natural Crises, Civil Conflicts, Pandemics, and Technology Failures. This would help them maintain continual knowledge and practices toward a more equitable and safer hotel environment and services.</p>Emma Vida R LiwanagKathy P MaglalangGysavel A MagbuhosTherese Audrey A MercadoJune Florence M Timaan
Copyright (c) 2024 Emma Vida R. Liwanag, Kathy P. Maglalang, Gysavel A. Magbuhos, Therese Audrey A. Mercado, June Florence M. Timaan
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2024-03-252024-03-2521354510.54536/ajth.v2i1.2465Mapping Opportunities: Study of Panaytayan’s Tourism Potential with FUN STEP’s
https://journals.e-palli.com/home/index.php/ajth/article/view/2475
<p>This research explores the untapped tourism potential of Panaytayan, Mansalay, Oriental Mindoro, Philippines, employing a multidimensional approach that integrates SWOT analysis and a Community Needs Assessment through community immersion. By evaluating the intrinsic aspects of Panaytayan’s tourism landscape and engaging with the local community, the study identifies the village as a promising site for sustainable, community-based tourism. Challenges such as limited infrastructure, marketing expertise, and environmental vulnerabilities are meticulously addressed alongside opportunities presented by sustainable travel trends and government grants for agri-ecotourism and adventure community-based tourism. Proximity to established tourist destinations provides unique advantages, but potential threats, including over-tourism and competition, are acknowledged. Findings advocate strategic interventions, emphasizing infrastructure improvement, capacity building, targeted marketing, and a clear regulatory framework to overcome challenges and leverage opportunities. Recommendations propose community-based tourism initiatives to empower locals and position Panaytayan for agri-ecotourism and adventure tourism. These initiatives align seamlessly with the proposed extension project, FUN STEP’s (Fostering Unity and Nature through Sustainable Tourism Engagement Programs), a three-year program affiliated with Mindoro State University. FUN STEPs comprise four distinct programs: KAPWAA, TRIPLE-T, Eco-Cinema, and Eco-Drive, fostering community involvement, hygiene awareness, tour guiding proficiency, environmental education, and advocacy campaigns. Sustainable infrastructure and environmental conservation practices are emphasized to minimize adverse impacts. This approach envisions Panaytayan as a sustainable, community-driven destination, poised for economic growth while preserving its distinctive cultural and environmental assets. The research contributes to the comprehensive understanding of Panaytayan’s tourism potential, paving the way for responsible and inclusive tourism development.</p>Rhea B De Guzman
Copyright (c) 2024 Rhea B. De Guzman
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2024-03-022024-03-02211710.54536/ajth.v2i1.2475Sustainability Practices of Agritourism in Diffun, Quirino
https://journals.e-palli.com/home/index.php/ajth/article/view/2409
<p>Addressing social and environmental concerns can minimize risks and provide employment opportunities. Implementing water and energy conservation and providing educational programs can also benefit agritourism. Sustainable practices are crucial for protecting sites from tourist activities and addressing economic, societal, environmental, and institutional issues. The study aims to identify the sustainability practices of agritourism farms in Diffun, Quirino. Various studies ought to determine different practices of agritourism farms to retain customers. In contrast, this study aims to improve sustainability by exploring the perception of agritourism based on the experience of farmer’s owners and farm workers. This cross-sectional study involves a sample of 296 farm workers participants using convenience sampling from two agritourist destinations in Diffun, Quirino. Primary data collection was done using self-administered questionnaires, and the data were analyzed using descriptive and inferential statistics. The study reveals that effective governance frameworks, policies, and implementation of sustainable practices and awareness of these farms will effectively preserve natural resources while promoting social equity and economic profitability. The study found no significant difference between the two agritourism farms’ sustainability approaches, indicating a shared understanding of key factors contributing to sustainability. Stakeholders focus on monitoring and evaluating agricultural practices, and farmers believe societal demands are related to environmental performance. Further research should collaborate with the host community and local government unit to validate the results of findings and develop the potential of agritourism activities in their municipality.</p>Nicole Joy CortezMary Joy BaldomeroApril Rose MendozaKimberly Ann MallariMark Jan BenavidezRuby GaffudRocelle Marie Joyce HermosuraMarilyn Gaoat
Copyright (c) 2024 Nicole Joy Cortez, Mary Joy Baldomero, April Rose Mendoza, Kimberly Ann Mallari, Mark Jan Benavidez, Ruby Gaffud, Rocelle Marie Joyce Hermosura, Marilyn Gaoat
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2024-03-112024-03-1121273410.54536/ajth.v2i1.2409