What is the Development Strategy for a Service-based Business?
DOI:
https://doi.org/10.54536/ajebi.v1i3.824Keywords:
Service Business, Strategy Development, SWOT AnalysisAbstract
This study aims to map out how to develop strategies for service-based businesses to take advantage of opportunities and maximize the role of resources by anticipating weaknesses and threats. This research was conducted on a service-based business. The research method used is descriptive qualitative, with research subjects being business owners, employees, and some consumers in the laundry business in Watampone City. The analytical technique used in this research is SWOT analysis (Strength, Weakness, Opportunity, Treatment) as an alternative mapping strategy that will be implemented in future business development. From the results of research using swot analysis in the laundry business in Watamponen City, implementing a laundry business development strategy has excellent prospects and opportunities, so the strategy that is considered suitable is based on the research results using a Growth-oriented strategy.
Downloads
References
A. Pearce II, John dan Richard B. Robinson, J. (2008). Edisi, Manajemen Strategis 10 Buku 1, terj. Yanivi Bachtiar dan Christine. Salemba Empat.
Abdillah, M. B., Hakim, R. M. A., Damiri, D. M., & Zahra, F. (2018). Analisis Strategi Bisnis Pada Umkm Kerajinan Bambu Di Kota Bandung. AdBispreneur, 2(3), 227. https://doi.org/10.24198/adbispreneur.v2i3.16491
Abdulwase, R., Ahmed, F., Nasr, F., Abdulwase, A., Alyousofi, A., & Yan, S. (2021). The role of business strategy to create a competitive advantage in the organization. Open Access Journal of Science, 4(4), 135–138. https://doi.org/10.15406/oajs.2020.04.00162
David, R. F. (2011). Strategic Management. Pearson Prentice Hall.
Dilfuza Ilhomovna, U. (2021). Using Swot Analysis in Strategic Planning of the Enterprise. European Journal of Research Development and Sustainability (EJRDS), 2(2), 25–27. https://www.scholarzest.com
Haerawan, & Magang, Y. H. (2019). Pemasaran Alat Rumah Tangga Di Pt Impressindo Karya Steel Jakarta-Pusat. Ilmiah Manajemen Bisnis, 5(2), 175–189.
Hashemi, N. F., Mazdeh, M. M., Razeghi, A., & Rahimian, A. (2012). Formulating And Choosing Strategies Using Swot Analysis And Qspm Matrix : A Case Study Of Hamadan Glass Company. International Conference on Computers & Industrial Engineering, 3(4), 366–371. https://www.researchgate.net/profile/Nima_F_Hashemi/publication/265242547_Formulating_And_Choosing_Strategies_Using_SWOT_Analysis_And_QSPM_Matrix_A_Case_Study_Of_Hamadan_Glass_Company/links/5c5b06c8299bf1d14cb06bc8/Formulating-And-Choosing-Strategies-Usin
Inayati, T., Evianah, & Prasetya, H. (2018). Perumusan Strategi dengan Analisis SWOT pada Usaha Mikro Kecil Menengah (Studi Kasus UMKM Produk Sepatu di Mojokerto, Jawa Timur). Seminar Nasional Manajemen Dan Bisnis Ke, 3, 217–231.
Luthfa. (2021). Masalah UMKM dan Solusinya. https://www.oyindonesia.com/blog/masalah-umkm-dan-solusinya
Maryani, L., & Chaniago, H. (2019). Peran Strategi Bisnis Dalam Meningkatkan Keunggulan Bersaing di Industri Fashion. Journal Riset Bisnis Dan InvestasiJurnal Riset Bisnis Dan Investasi, 5(1), 48. https://doi.org/10.35697/jrbi.v5i1.1615
Milano, S. (2021). Business Strategies for a Competitive Advantage. https://smallbusiness.chron.com/business-strategies-competitive-advantage-4633.html
Rangkuti, R. (2014). ANALISIS SWOT : Teknik Membedah Kasus Bisnis. Gramedia Pustaka Utama.
Raymond, L., & Bergeron, F. (2008). Enabling the business strategy of SMEs through e-business capabilities: A strategic alignment perspective. Industrial Management & Data Systems, 108(5), 577–595. https://doi.org/10.1108/02635570810876723
Redaksi OCBC NISP. (2021). 8 Strategi Pengembangan Usaha yang Efektif Raih Kesuksesan. https://www.ocbcnisp.com/id/article/2021/10/11/strategi-pengembangan-usaha
S, L. S., Karyono, O., Ali, J., Tag, T., S, L. S., Karyono, O., Ali, J., & Tag, T. (2021). The Formulation of Business Strategies Increasing Competitive Advantage During Covid-19 Pandemic, 12(6), 1378–1389.
Sawangchai, A., Prasarnkarn, H., Chanrawang, N., Hancharoen, W., & Somwaythee, P. (2018). The Strategy Development of Small and Meduim Enterprises (SMEs) of Accommodation and Food Service in Phuket. Journal Manajemen Dan Kewirausahaan, 20(2), 122–128. https://doi.org/10.9744/jmk.20.2.122-128
Stephen P Kaufman; A Steven Walleck. (1980). Strategic Management for Competitive Advantage. Harvard Business Publishing. https://www.thecasecentre.org/products/view?id=48225
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Thomas L. Wheleen and J. David Hunger. (2010). Strategic Management and Business Policy Achieving Sustanability International Edition (E. Svendsen (ed.); Internatio). Prentice Hall.
Umar, H. (2005). Strategic Management In Action. Gramedia Pustaka Utama.
Wardhani, F. K. (2020). Strategy Formulation Using SWOT Analysis, SPACE Matrix And QSPM: A Conceptual Framework.
Wattimena, R. A. (2017). Strategi Pengembangan Pesisir Pantai Desa Liang Sebagai Kawasan Objek Pariwisata. Jurnal Manis, 1(1), 19–26.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Otong Karyono
This work is licensed under a Creative Commons Attribution 4.0 International License.
