Creativity as a Form of Potential Economic Value
DOI:
https://doi.org/10.54536/ajebi.v5i2.7566Keywords:
Creativity, Economic System, Economic Value, Globalization, MarketAbstract
The study explores creativity as a potential source of economic value, focusing on its role as a strategic resource in contemporary economic systems. The topic centers on the multidimensional nature of creativity, which extends beyond artistic expression to influence innovation, production processes, and competitiveness across firms, institutions, and territories. The main aim of the study is to analyze how creativity can be understood as a generator of economic value and to identify the mechanisms through which it is transformed into concrete outcomes. In particular, the object of the research is the interaction between cognitive, economic, and territorial dimensions, with the goal of developing an integrated interpretative framework capable of explaining how creative processes contribute to value creation in modern economies. From a methodological perspective, the study adopts a mixed-methods approach. It combines a qualitative analysis based on a review of the relevant scientific literature on creativity, innovation, and value, with an empirical analysis using secondary data from Eurostat on employment in the cultural sector in the European Union over the period 2015–2024. This integrated approach allows for a comprehensive and systemic understanding of the phenomenon by linking theoretical insights with measurable economic indicators.The results show that creativity represents a concrete driver of economic value and innovation. Empirical evidence highlights a general growth in cultural employment in the EU, alongside a strong resilience of the sector after the COVID-19 pandemic. Furthermore, the findings underline that the effective transformation of creativity into economic value depends on enabling conditions such as infrastructure, collaborative networks, and supportive public policies. Overall, creativity emerges not only as an economic asset but also as a key factor for social and territorial development, contributing to competitiveness, sustainability, and long-term growth.
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