A Review on Boundary Expansion and Market-Centered Approach in Agribusiness
DOI:
https://doi.org/10.54536/zdngss94Keywords:
Consumer Behavior, Environmental Sustainability, Global Integration, Inclusive Development, Technological InnovationAbstract
The agribusiness has been influenced by the considerations of the borders, expansion, as well as market-oriented strategies and thus has been changed into a multidimensional system which is no longer concerned with its traditional production-oriented strategies. This review presents the current literature that summarizes the findings on the relations between technological innovation, sustainability imperatives, and regulatory frameworks and how these factors affect the future of the agriculture sector to the extent that they influence the current consumer preferences. This review sums up the present level of agricultural performance rethink on a transnational and local level through the compilation of perspectives concerning border drivers, expansion machineries, and the transfer towards a market-oriented leanings. According to evidence, the scope of operation of agribusiness enterprises is expanding with the development of value chains, the digital transformation, the model of the circular economy, and the inclusive integration of markets. Meanwhile, they are revising their strategies to lean towards a consumer-oriented strategy where emphasis is laid on branding, certification and assurance of quality. To be successful, agribusinesses must become capable of managing their limits, utilizing expansion opportunities, and adapting their operations to address the shifting expectations of society and customers. This paper has concluded that agriculture in the current world, which is globally interdependent, plays a critical role in ensuring sustainability, equity, and resiliency besides encouraging economic growth.
Downloads
References
Bachev, H. (2016). Unpacking agrarian and agribusiness contracts. Journal of Economic Literature, 3(3), 524–547. https://doi.org/10.1453/jel.v3I3.911
Barrett, C. B., Reardon, T., Swinnen, J. F. M., & Zilberman, D. (2022). Agri-food value chain revolutions in low- and middle-income countries. Journal of Economic Literature, 60(4), 1316–1377. https://doi.org/10.1257/jel.20201539
Ben Amara, D., & Chen, H. (2021). Evidence for the mediating effects of eco-innovation and the impact of driving factors on sustainable business growth of agribusiness. Global Journal of Flexible Systems Management, 22(3), 203–223. https://doi.org/10.1007/s40171-021-00274-w
Biryukova, T. V., Surkova, N. V., Konopleva, Z. V., Sadykova, Z. F., & Ashmarina, T. I. (2021). Transformation of consumption demand for meat and meat products. E3S Web of Conferences, 273, 08076. https://doi.org/10.1051/e3sconf/202127308076
Blackie, M. (2017). Tying it all together: Global, regional, and local integrations (pp. 493–520). In Handbook of International Food and Agricultural Policies (Vol. 3). Academic Press. https://doi.org/10.1016/B978-0-12-802070-8.00014-1
Braun, C. L., Bitsch, V., & Häring, A. M. (2023). Creating spaces for change: Boundary work in emerging agri-food value chains. Journal of Cleaner Production, 419, 138821. https://doi.org/10.1016/j.jclepro.2023.138821
Curmally, A., Mousseau, L. P., Aulisi, A., Eckstein, M., Levin, J., Satyamurthy, N., Casey, M., & Mazurkiewicz, P. A. (2015). Private equity and emerging markets agribusiness: Building value through sustainability (pp. 1–44). Work Bank Group. https://documents.worldbank.org/curated/en/463101467999142792/Private-equity-and-emerging-markets-agribusiness-building-value-through-sustainability
Deng, H. (2024). Formulation of agricultural product marketing strategies based on the analysis of customer value perception and demand. Journal of System and Management Sciences, 14(4). https://doi.org/10.33168/jsms.2024.0424
Donner, M., Verniquet, A., Broeze, J., Kayser, K., & de Vries, H. (2021). Critical success and risk factors for circular business models valorising agricultural waste and by-products. Resources Conservation and Recycling, 165, 105236. https://doi.org/10.1016/j.resconrec.2020.105236
Fiorillo, V., Lo Zoppo, M., & Saputo, A. (2023). Megatrends affecting agribusiness: From challenges to opportunities. In Agriculture as an Alternative Investment (pp. 1-24). Springer Nature. https://doi.org/10.1007/978-3-031-27918-8_1
Gusmanov, R., Stovba, E., Lukyanova, M., Semin, A., & Gilmutdinova, R. A. (2023). Creating optimal conditions for the development of agribusiness by scenario modeling of the production and industry structure of agricultural formations. International Journal of Sustainable Development and Planning, 18(4), 1025–1034. https://doi.org/10.18280/ijsdp.180405
Hukker, S., Sultana, R., Kumar M S, N., Deepak, D., Sudha, B. S., & Ashwini, S. (2024). Branding and labelling in agribusiness: The influence on consumer perception and purchase intentions. International Research Journal on Advanced Engineering and Management (IRJAEM), 2(09), 2892–2902. https://doi.org/10.47392/irjaem.2024.0427
Ikegami, K. (2019). Building sustainable agri-food systems under the divided world. Journal of Agricultural Research Studies, 3(2), 109–129. https://doi.org/10.20956/jars.v3i2.1903
Katerinets, S. L. (2024). Strategic vectors of development of agri-food markets: Marketing insights. Regional and Branch Economy, 1, 32–37. https://doi.org/10.47576/2949-1916.2024.1.1.004
Medvedeva, Y., Konkin, V., Krayevsky, V., & Osadchaya, S. (2024). Revolutionizing agro-industrial business models through sustainable marketing strategies. BIO Web of Conferences, 141, 04051. https://doi.org/10.1051/bioconf/202414104051
Munteanu, C.-C. (2024). The usefulness of branding in agricultural marketing. Agricultural Economics and Rural Development, 2023(1), 209–224. https://doi.org/10.59277/aerd.2023.2.10
Oliinyk, Y. O., & Pererva, B. K. (2024). Marketing strategy in agribusiness: Effective approaches to selling agricultural products in the agrarian market. Business Inform, 7(558), 265–271. https://doi.org/10.32983/2222-4459-2024-7-265-271
Qaim, M. (2017). Globalisation of agri-food systems and sustainable nutrition. Proceedings of the Nutrition, 76(1), 12–21. https://doi.org/10.1017/S0029665116000598
Reardon, T. (2015). The hidden middle: The quiet revolution in the midstream of agri-food value chains in developing countries. Oxford Review of Economic Policy, 31(1), 45–63. https://doi.org/10.1093/oxrep/grv011
Rodríguez Orozco, N., Linares Gabriel, A., & Hernández Chontal, M. A. (2021). Qualitative and quantitative analysis of scientific contributions in agribusiness. Scientia Agropecuaria, 12(3), 435–444. https://doi.org/10.17268/sci.agropecu.2021.048
Romero Vargas, L. C. N., Suárez Torres, S. N., & Narvaez Ortiz, I. (2020). Medición de los progresos y la evolución de los agronegocios: Un análisis bibliométrico de la literatura de 2001 a 2020. Revista de Estudios Empresariales. Segunda Época, 1, 20–36. https://doi.org/10.17561//ree.v2020n1.3
Rushchitskaya, O., Kulikova, E., Ruchkin, A., & Kruzhkova, T. (2024). Navigating the nexus: Sustainable integration of agro-industrial complexes into global agribusiness ecosystems. E3S Web of Conferences, 542, 03004. https://doi.org/10.1051/e3sconf/202454203004
Shen, C. (2023). Agricultural value chains in developing economies: A theoretical framework (pp. 107–152). In Agri-food Systems in Transition. Springer. https://doi.org/10.1007/978-981-19-6454-1_6
Sierov, I. V. (2024). Sustainable development of agribusiness through the implementation of eco-innovations. Ukranian Journal of Applied Economics, 2024(3), 407–411. https://doi.org/10.36887/2415-8453-2024-3-73
Teng, P. S., & Oliveros, J. A. (2016). The enabling environment for inclusive agribusiness in Southeast Asia. Asian Journal of Agriculture and Development, 13(2), 1–20. https://doi.org/10.22004/ag.econ.258846
Usmonova, D. (2024). The role of marketing strategies in improving the export potential of grape growing enterprises. International Journal of Social Science Research and Review, 7(5), 203-217. https://doi.org/10.47814/ijssrr.v7i5.2037
Wang, G., Wang, L., Li, S., Yang, Y., Li, C., & Shin, C.-H. (2024). Sustainability in global agri-food supply chains: insights from a comprehensive literature review and the ABCDE framework. Foods, 13(18), 2914. https://doi.org/10.3390/foods13182914
Wong, T., Fiorillo, V., Lo Zoppo, M., & Saputo, A. (2023). Megatrends affecting agribusiness: From challenges to opportunities. In Agriculture as an Alternative Investment (pp. 1–44). Springer. https://doi.org/10.1007/978-3-031-27918-8_1
Xavier, R., & Pereira, R. (2023). Exploring the drivers of business model innovation: Insights from a single-case study in agribusiness. In Proceedings of the 18th European Conference on Innovation and Entrepreneurship (Vol. 18, No. 2). https://doi.org/10.34190/ecie.18.2.1437
Zhao, G., Liu, S., Elgueta, S., Manzur, J. P., López, C., & Chen, H. (2022). Knowledge mobilization for agri-food supply chain decisions: identification of knowledge boundaries and categorization of boundary-spanning mechanisms. International Journal of Decision Support System Technology, 15(2), 1–25. https://doi.org/10.4018/ijdsst.315640
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Mondraden M. Musa, Abdani D. Bandera
This work is licensed under a Creative Commons Attribution 4.0 International License.
