Circular Economy in Action: A Systems Thinking Analysis of Chicken Production and Consumption in the Philippines

Authors

  • Qiarrah Syrah A. Chavez University of the Philippines Open University, Los Banos, Philippines https://orcid.org/0009-0000-9851-6096
  • Van Olem E. Benitez University of the Philippines Open University, Los Banos, Philippines https://orcid.org/0009-0003-7520-7137
  • Kyle Russelle P. Paredes University of the Philippines Open University, Los Banos, Philippines https://orcid.org/0009-0002-6593-1079
  • Elijah Jeremiah C. Abad University of the Philippines Open University, Los Banos, Philippines
  • Cedrick John V. Alejandrino University of the Philippines Open University, Los Banos, Philippines https://orcid.org/0009-0009-0927-6904
  • Ernie C. Avila University of the Philippines Open University, Los Banos, Philippines
  • Rupert Jeremiah A. Bustamante University of the Philippines Open University, Los Banos, Philippines https://orcid.org/0009-0001-5288-478X
  • Emerson G. Cabudol University of the Philippines Open University, Los Banos, Philippines https://orcid.org/0009-0009-7191-9616
  • Merryrose R. Palma University of the Philippines Open University, Los Banos, Philippines
  • Margaret R. Tadeja University of the Philippines Open University, Los Banos, Philippines

DOI:

https://doi.org/10.54536/ajebi.v4i3.5616

Keywords:

Circular Economy, Consumption, Production, Systems Thinking

Abstract

This research examines the sustainability of chicken production and consumption in the Philippines through a systems-thinking perspective with the integration of the circular economy principles. Chicken is a vital protein source in Filipino diets and with its growing demand, comes the intricate challenges within the environmental, economic, and social sustainability dimensions. The study utilized a qualitative analytical approach, employing the use of SWOT and Strategic Factor Analysis, to evaluate the current status of both the industrial and backyard poultry settings. Crucial findings emphasize the following factors: the level of dependency on imported feed, improper waste management, erratic animal welfare practices, and constrained support for organic production as major barriers to sustainability. The report prescribes multifaceted and systems-based solutions such as investing in sustainable feed alternatives like insect protein, upcycling chicken wastes into organic fertilizers, augmenting animal welfare situations, and empowering small farmers through financial, knowledge and, methodological support. The research proposes the mobilization of the community through educational campaign mechanisms and reinforcement of sound policy frameworks to uphold responsible consumption and improve stakeholder accountability. Highlighting the importance of an encompassing, collaborative and compelling stakeholder approach to address the challenges emerging from both the production and consumption dimensions, the study provided recommendations to synergistically implement initiatives that are crucial in creating a more resilient, equitable and sustainable Philippine chicken industry.

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AJEBI, E-Palli Publishers

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Published

2025-09-26

How to Cite

Chavez, Q. S. A., Benitez, V. O. E., Paredes, K. R. P., Abad, E. J. C., Alejandrino, C. J. V., Avila, E. C., Bustamante IV, R. J. A., Cabudol, E. G., Palma, M. R., & Tadeja, M. R. (2025). Circular Economy in Action: A Systems Thinking Analysis of Chicken Production and Consumption in the Philippines. American Journal of Economics and Business Innovation, 4(3), 69–79. https://doi.org/10.54536/ajebi.v4i3.5616

Issue

Vol. 4 No. 3 (2025): American Journal of Economics and Business Innovation

Section

Research Articles

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Copyright (c) 2025 Qiarrah Syrah A. Chavez, Van Olem E. Benitez, Kyle Russelle P. Paredes, Elijah Jeremiah C. Abad, Cedrick John V. Alejandrino, Ernie C. Avila, Rupert Jeremiah A. Bustamante, Emerson G. Cabudol, Merryrose R. Palma, Margaret R. Tadeja

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This work is licensed under a Creative Commons Attribution 4.0 International License.