Amplifying Agricultural Resilience: Leveraging Traditional Media for Extension Services in Lanao Del Sur
DOI:
https://doi.org/10.54536/ajaset.v9i1.4582Keywords:
Agricultural Extension, Community Radio, Farmers’ Field Schools, Rural Development, Traditional MediaAbstract
In Lanao del Sur, Philippines, where digital infrastructure remains limited, traditional media serves as a critical conduit for agricultural extension services. This study investigated its efficacy through a descriptive survey of 75 purposively selected extension workers, utilizing questionnaires, key informant interviews, and field observations. Findings highlight trainings (100%), Farmers’ Field Schools (92%), and community radio (80%) as dominant platforms, with 78.7% of respondents rating them effective or highly effective. Yet, persistent challenges—limited farmer participation (98.7%), funding shortages (97.3%), and poor signal reception (89.3%)—constrain their impact. Grounded in Diffusion of Innovations theory, this research affirms traditional media’s enduring role in rural knowledge dissemination, offering a scalable model for resource-constrained regions. Recommendations include increased funding, localized content, and hybrid digital-traditional strategies to bolster agricultural resilience, contributing to sustainable development goals in Southeast Asia.
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