Vol. 2 No. 1 (2026): Journal of Media, Journalism & Mass Communication

Research Articles

• Artificial Intelligence in PR and Advertising Campaigns: Ethical and Strategic Implications

  Amah Faith Ozikor, Eze George Ogazi Mani, Babantah Amarachi Deborah

  74-79

  • Download PDF

• Effects of News Commercialisation on News Credibility in Cameroon: A Survey of Journalists and Audience

  Kingsley L. Ngange, Stone Mira Enjema, Stephen N. Ndode

  62-73

  • Download PDF

• Utilizing Time Series Analysis to Understand the Effects of Social Media Activities on Public Opinion over Time

  Howard C. C., Lekara-Bayo I. B.

  49-61

  • Download PDF

• Framing Development Diplomacy: An Analysis of Tanzania’s Newspapers’ Coverage of President Samia Suluhu Hassan’s International Trips

  Regina P. Masolwa, Joseph Matumaini

  43-48

  • Download PDF

• Evaluating the Use of Participatory Development Communication Model in the Implementation of the Kinondoni District Vocational Training Centre Project, Dar Es Salaam

  Pancras Elizabeth, Francis Xavier Ng’atigwa, Joseph Matumaini

  35-42

  • Download PDF

• The Role of AI in Content Creation: A Case Study of Mwananchi Communications Limited (MCL) and Tanzania Standard Newspapers

  Geofrey J. Mlwilo, Rejandran Britto, Camillus Nikata

  27-34

  • Download PDF

• Interlinking Communication and Commitment in Public Institutions: A Case Study of Temeke Municipal Council, Dar Es Salaam

  Merciana M. Mhagama, Camilius Nikata, Peter Mataba

  21-26

  • Download PDF

• Impact of Social Media Guidelines on Government Communication Effectiveness in Tanzania’s Tourism Sector

  Tulizo Kilaga, Carmillus Nikata, Rajendran Britto

  16-20

  • Download PDF

• The 2024 Local Government Election Issues in Rural and Urban Areas Reported by Mwananchi and Habari Leo Newspapers

  Honorata Minde, Fr Xavier N’Gatigwa, Peter Mataba

  9-15

  • Download PDF

• Politics and Intergenerational Communication: The Cat Applicability

  EZE, George Ogazi Mani

  1-8

  • Download PDF