Strategic Communication Frameworks for Countering Health-Related Misinformation in the United States
DOI:
https://doi.org/10.54536/jmjmc.v2i1.7955Keywords:
Digital Health, Health Misinformation, Inoculation Theory, Media Literacy, Narrative Persuasion, Public Health Campaigns, Strategic CommunicationAbstract
Health-related misinformation has emerged as one of the most consequential public health challenges of the twenty-first century. The rapid proliferation of false, misleading, and inaccurate health claims across digital and interpersonal channels has undermined vaccination programs, delayed appropriate care-seeking behaviors, and eroded trust in medical institutions across the United States. This article presents a systematic analysis of strategic communication frameworks designed to counter health misinformation. This paper is drawn from peer-reviewed literature published between 2012 and 2025. The study examines five major theoretical frameworks: the Inoculation Theory, the Elaboration Likelihood Model, the Extended Parallel Process Model, the Narrative Persuasion Framework, and the Motivational Interviewing Communication Model. The article also explores the role of digital platforms, health communicators, government agencies, and community health workers in implementing these frameworks at scale. The findings suggest that no single framework is universally effective; rather, a coordinated, culturally competent and platform-sensitive multi-framework approach yields the strongest outcomes. The article concludes with practical recommendations for policymakers, pAprilublic health practitioners and communication researchers seeking to design evidence-based counter-misinformation campaigns. Implications for health equity, media literacy, and institutional trust are also discussed.
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