From Hashtag to Political Force: The Obedient Movement and the Dynamics of Social Media-Driven Governance
DOI:
https://doi.org/10.54536/jmjmc.v1i1.4828Keywords:
Assessing, Good Governance, Hashtag, Obedience, Social MediaAbstract
This study examines the role of social media in good governance. No doubt how knowledge is shared in the 21st century has evolved and changes in media consuming habits have hitherto impacted several aspects of the society including politics and governance. The study specifically investigated how the social media served as a tool to amplify the yearning for good governance and also its implication on the #Obidient movement in the 2023 presidential elections in Nigeria. Through a qualitative research method, data was collected using focused group discussion. Anchored on the social movement theory, the study revealed that many people use the social media as a tool for political campaign and means of advocacy for good governance. Many respondents from the focused group discussions conducted also agreed that despite the shortfalls of social media, they are actually key in fostering good governance. Among others, the study recommended people to continue to find innovative ways of harnessing social media for good governance and social engagements.
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