Vol. 2 No. 1 (2026): Journal of Consumer Behavior, Marketing, and Management

Research Articles

• Sensory Acceptability of Banana Blossom (Musa Acuminata) Burger Patty

  Fritch Aina M. Bactol, Hycinth Faith C. Castilio, Marian Jade A. Plaquino, Rea Mae S. Gargar, John Ferds O. Alolod, Marvin B. Tindog, Reynold M. Millondaga

  59-64

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• Predicting Customer Satisfaction Under Severe Class Imbalance in Online Retail Data

  Felix Reichel

  56-58

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• The Customer as the Core of the Marketing Environment

  Navya Chaudhary

  43-55

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• The Impact of Influencer Marketing and Brand Credibility on Brand Loyalty Among Gen Z

  Regine Mae C. Barbacina, Daryl Jane A. Caballero

  32-42

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• Solar Home-Based System and Quality Management on Comprehensive User Experience among Electric Cooperatives’ Member-Consumers

  Glecy Mae G. Heyasa, Ronel V. Sudaria

  22-31

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• Measuring Marketing Impact Through Predictive Analytics

  Elena Kalinina

  16-21

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• An Exploratory Study on the Marketing Strategies of San Isidro College Towards First Year Student

  Dwayne Grace C. Cordero, Marjie Jean M. Buhawe, Trishia M. Ardeña, Jennifer M. Yansao, Juspher M. Quitos, Lester Kith G. Barrientos, Josen Paul B. Crampatana, Artchel Tiongco, Jiemarie D. Paderes, Evan P. Taja-on

  9-15

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• Mapping Cause–Effect Relationships Among Factors Influencing Online Shopping Behavior in Nepal Using DEMATEL

  Mansi Pandey, Satyendra Kushwaha, Saugat Gurung

  1-8

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