Vol. 2 No. 1 (2026): Journal of Consumer Behavior, Marketing, and Management

Research Articles

• An Exploratory Study on the Marketing Strategies of San Isidro College Towards First Year Student

  Dwayne Grace C. Cordero, Marjie Jean M. Buhawe, Trishia M. Ardeña, Jennifer M. Yansao, Juspher M. Quitos, Lester Kith G. Barrientos, Josen Paul B. Crampatana, Artchel Tiongco, Jiemarie D. Paderes, Evan P. Taja-on

  9-15

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• Mapping Cause–Effect Relationships Among Factors Influencing Online Shopping Behavior in Nepal Using DEMATEL

  Mansi Pandey, Satyendra Kushwaha, Saugat Gurung

  1-8

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