JCBMM

About the Journal

The Journal of Consumer Behavior, Marketing, and Management (JCBMM) is a peer-reviewed academic journal that focuses on the evolving dynamics between consumer behavior, marketing strategies, and effective management practices. The journal provides a platform for interdisciplinary research that explores how consumers make purchasing decisions, how marketing strategies influence those decisions, and how businesses can optimize management practices to meet consumer needs and drive organizational success.

Aim & Scope
JCBMM aims to publish high-quality research that addresses key issues at the intersection of consumer behavior, marketing practices, and management strategies. The journal seeks to provide insights into how consumer behavior can be influenced by psychological, social, cultural, and technological factors, and how marketing and management approaches can adapt to these insights to better serve consumers.

Frequencies of publication
Two issues in a year while it accepts articles throughout the years and publishes online immediately after receiving the final version from the author.

Area of Publication
The journal will accept research in all multidisciplinary fields but not limited to-
◉ Consumer Psychology and Decision-Making
◉ Branding and Brand Management
◉ Consumer Perception and Attitudes
◉ Digital Marketing and E-Commerce
◉ Customer Experience and Relationship Management
◉ Advertising and Promotion
◉ Consumer Behavior in Global Markets
◉ Sustainability and Ethical Consumerism
◉ Neuromarketing and Consumer Insights
◉ Social Media and Consumer Engagement
◉ Consumer Trends and Innovations
◉ Retail and Service Marketing
◉ Pricing Strategies and Consumer Response
◉ Data-Driven Marketing and Analytics
◉ Consumer Culture and Society