Preference Patterns of Selected Diaper Brands Among Rural Households in Abia State, Nigeria
DOI:
https://doi.org/10.54536/ijsrd.v3i1.7119Keywords:
Brands, Diaper, Patterns, Preference, Rural HouseholdsAbstract
The study assessed the preference patterns of selected diaper brands among rural households in Abia State, Nigeria. Specifically, the study described the socio-economic characteristics of respondents and assessed the preference patterns of selected diaper brands among rural households in the study area. Simple random sampling technique was used to select 160 respondents for the study. Data were collected using structured questionnaire and analyzed using descriptive statistics such as frequency counts, percentages, mean and standard deviation while ordinary least square regression (OLS) was employed in testing the null hypothesis at 5% level of significance. The results showed that the mean age of the respondents was 43 years. Majority (79.4%) of the respondents were females while 20.6% were males. The results also showed that Soft care ( = 4.13) and Kiss kids ( = 4.12) were often preferred by rural households while Molfix ( = 3.31), Virony ( = 3.15), Unbranded ( = 3.09) and Good fit ( = 3.06) were sometimes preferred by rural households in the study area. The result also revealed that Dr Brown’s ( = 3.83) and Unbranded ( = 3.40) were often preferred by rural households. The OLS results showed that level of education (2.967***), estimated annual income (2.510**) and household size (2.318**) significantly influenced the preference patterns of diaper brands among rural households at 1% and 5% levels of probability. The study concluded that rural households sometimes preferred majority of the selected baby and adult diapers in the study area. Therefore, it recommended among others that there is need for Non-governmental organizations, Ministry of health, foreign donor agencies and other relevant stakeholders to direct more efforts to the provision of baby and adult diaper brands that were often preferred by rural households in the study area.
References
Abia State Planning Commission (ASPC) (2018). Abia State economic empowerment development strategy report. Bi-annual review. Government House Press, Umuahia.
Anjali, T. K. and Kumar, S. (2017). An analysis of the environmental impact of disposable diapers and its management. International Journal of Engineering Management and Social Sciences, 3(5), 1–7.
Anteneh, M. (2020). Determinant of consumer’s brand preference: Case of diaper market in Addis Ababa. Masters Thesis, St. Mary’s University, Addis Ababa, Ethiopia.
Asia, N. I. Qaiser, S. and Ali A. (2015). Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan. University Faisalabad. Journal of Marketing and Consumer Research, 14, 63-72.
Auna, O. A. (2022). Crafting narratives: The role of storytelling in infomercials for diapers in Nigeria. Journal of Communication Studies, 28(1),45-60.
Eja, M. E. (2014). Waste disposal. In Water pollution and sanitation for developing countries (2nd ed., pp. 148–153). Seasprint (Nig.) Co.
Eshitemi, S., Lakati, A. and Karama, M. (2023). Determinants of disposal of disposable diapers among caregivers in Kisumu City, Kenya. International Journal of Sciences: Basic and Applied Research (IJSBAR), 68(1), 163–175.
Eze, I. (2021). The impact of endorsements in promotional advertisements: A study on diaper infomercials. Nigerian Journal of Marketing Research, 13(2), 105-120.
Ikon, A. O., Nwokeocha, I. M., Akpan, U. A. and Brown, G. N. (2025). Perceived influence of infomercials on the patronage of select diaper brands among nursing mothers in Uyo. Indiana Journal of Arts & Literature, 6(8), 17–24.
Lamola, M. J. (2023). Used diaper disposal practices by mothers/caregivers in the Capricorn District Municipality, Limpopo Province, South Africa (Master’s dissertation). University of Limpopo.
Mbiereagu, A. and Etumnu, U. (2021). The influence of caregiver education on diaper choices: An application of the Health Belief Model. African Journal of Health Promotion, 6(2), 67-79.
Mbindyo, D. K. (2022). Influence of Country of origin on consumer based brand equity of baby diapers in Nairobi County. A Masters Thesis submitted to the Faculty of Business and Management Sciences, University of Nairobi. 74pp.
National Population Commission (NPC), 2024). Estimated population figures for Abia State, Nigeria.
Okotto-Okotto, J., Asamoah, M., Thomas-Possee, M. L. H., Dzodzomenyo, M., Hornuvo, R., Okotto, L. G. and Wright, J. A. (2024). Disposable diaper consumption and waste in urban Ghana and Kenya: The role of manufacturing, distribution, and branding. PLOS Water, 3(12), e0000315.
Raymond C. (2018). Africa baby diaper market: Africa’s diaper market has finally reached the tipping point. Nonwovens Industry Magazine.
Schenck, C. J., Chitaka, T. Y., Tyrrell, H. and Couvert, A. (2023). Disposable diaper usage and disposal practices in Samora Machel Township, South Africa. Sustainability, 15(12), 9478.
Srivastava, M. E. and Verma, K. A. (2017). A study on satisfaction of mothers with the usage of baby diapers. International Journal of Research in Humanities, Arts and Literature, 5(5), 25-32.
Udoh, I. P., Ibeh, G. E., Nwosu, E. O., Arum, E. C. and Okoli, I. C. (2024). Isolation, identification, and antibiotic susceptibility profile of bacterial isolates from unused diapers sold in major markets in Enugu Metropolis: Clinical and policy perspectives. African Journal of Reproductive Health, 28(8), 118–127.
Zakari, N., Maisalati, M., Abdullahi, I. K., Yakubu, V. and Madu, I. E. (2024). Effect of the use of baby diapers on public and environmental health of Dutse, Jigawa State, Nigeria. Journal of Healthcare in Developing Countries, 4(2), 66–69.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Chibuzor C., Ekwe, K. C., Ajunwa, I. S.
This work is licensed under a Creative Commons Attribution 4.0 International License.
