Characterizing Inbound Tourism in Mati City: Destination Attributes and Revisit Intention
DOI:
https://doi.org/10.54536/ajth.v2i1.2523Keywords:
Destination Attributes, Inbound Tourism, Revisit Intention, Mati CitAbstract
The study intends to assess the level of tourist perceived destination attributes (local culture, activities & special events, local hospitality, infrastructure, destination management, accessibility, quality of service, physiography, superstructure, and quality of shopping) and the level of revisit intention in the City of Mati. This study also aimed to look into the utilization and importance of the tourist perceived destination attributes and their effectiveness towards revisiting intention. A non-exploratory plan was utilized for the study using illuminating overview strategy procedure. This study used an online survey through google forms to disseminate the survey questionnaire to the 500 tourists who visited the City of Mati. The study shows that the perceived destination attributes of Mati City as a travel destination are very much observed. On the other hand, the revisit intention in Mati City is highly observed. Above all, the tourist destination attributes and revisit intention are completely correlated and have a significant relationship. The results have marketing implications for the Mati City tourism and resort management. Sustaining satisfaction among tourists simply means that they were able to provide the need and wants for an anticipated experience and stay in the aspects. This will result in sustainable destination management and innovation if they continue to meet tourist expectations regarding destination attributes and experience (products).
References
Akama, J. S. and Kieti, D. M., (2003). Measuring tourist satisfaction with Kenya’s wildlife safari: a case study of Tsavo West National Park. Tourism management, 24(1), 73-81.
Barnes, S. J., Mattsson, J. and Sørensen, F., (2016). Remembered experiences and revisit intentions: A longitudinal study of safari park visitors. Tourism Management, 57, 286-294.
Barnes, S. J., Mattsson, J. and Sørensen, F., (2016). Remembered experiences and revisit intentions: A longitudinal study of safari park visitors. Tourism Management, 57, 286-294.
Chen, H. and Rahman, I., (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153-163.
Chen, H. J., (2018). What drives consumers’ mobile shopping? 4Ps or shopping preferences?. Asia Pacific Journal of Marketing and Logistics.
Chen, C. F. and Tsai, D., (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122.
Chen, C. F. and Chen, F. S., (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism management, 31(1), 29-35.
Cho, B. H., (1998). Assessing tourist satisfaction: An exploratory study of Korean youth tourists in Australia. Tourism Recreation Research, 23(1), 47-54.
Da Costa Mendes, J., Oom do Valle, P., Guerreiro, M. M. and Silva, J. A., (2010). The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty. Tourism: An International Interdisciplinary Journal, 58(2), 111-126.
Eleccion, J., Daig, K. L., & Olivar, K. G. Satisfaction on Affiliation and Skills Enhancement Among University of Mindanao College of Hospitality Education Pastry Club Members.
Guizzardi, A. and Mariani, M. M., (2020). Introducing the dynamic destination satisfaction method: an analytical tool to track tourism destination satisfaction trends with repeated cross-sectional data. Journal of Travel Research, p.0047287520958205.
Herstanti, G., Suhud, U. and Wibowo, S. F., (2014). Three modified models to predict intention of Indonesian tourists to revisit Sydney. European Journal of Business and Management, 6(25), 184-195.
Kastenholz, E., (2004). ‘Management of Demand’as a Tool in Sustainable Tourist Destination Development. Journal of Sustainable Tourism, 12(5), 388-408.
KG, O., Ubaldo, K. T., Espinosa, S. R., & Gutierrez, J. C. (2023). The Mediating Effect of Career Competency from Management to Employees’ Satisfaction of Tourism Industry.
Meng, F., Tepanon, Y. and Uysal, M., (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of vacation marketing, 14(1), 41-56.
McKercher, B. and Koh, E., (2017). Do attractions “attract” tourists? The case of Singapore. International Journal of Tourism Research, 19(6), 661-671.
Min, H. and Min, H., (1997). Benchmarking the quality of hotel services: managerial perspectives. International Journal of Quality & Reliability Management.
Mohammadi, M. and Al-Fuqaha, A., 2018. Enabling cognitive smart cities using big data and machine learning: Approaches and challenges. IEEE Communications Magazine, 56(2), 94-101.
Mou, N., Yuan, R., Yang, T., Zhang, H., Tang, J. J. and Makkonen, T., (2020). Exploring spatio-temporal changes of city inbound tourism flow: The case of Shanghai, China. Tourism Management, 76, p.103955.
Olivar, K. G., Demain, C. D., Quitoy, H. L., & Palmes, D. (2022). Make it Mati: The Marketing Mix Strategies and Customer Satisfaction of Resorts Amidst Covid-19 Pandemic. Archives of Business Research, 10(7), 185-197.
Petrick, J. F., (2002). Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of leisure research, 34(2), 119-134.
Yoon, Y. and Uysal, M., (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Kiven G. Olivar, Khent Jhon L. Pamolarcon, Earon O. Portillano, Diniel F. Untang
This work is licensed under a Creative Commons Attribution 4.0 International License.
