Sustainability Practices of Agritourism in Diffun, Quirino

Authors

  • Nicole Joy Cortez College of Business Education, University of La Salette, Inc., Santiago City, Philippines
  • Mary Joy Baldomero College of Business Education, University of La Salette, Inc., Santiago City, Philippines
  • April Rose Mendoza College of Business Education, University of La Salette, Inc., Santiago City, Philippines
  • Kimberly Ann Mallari College of Business Education, University of La Salette, Inc., Santiago City, Philippines
  • Mark Jan Benavidez College of Business Education, University of La Salette, Inc., Santiago City, Philippines
  • Ruby Gaffud College of Business Education, University of La Salette, Inc., Santiago City, Philippines
  • Rocelle Marie Joyce Hermosura College of Business Education, University of La Salette, Inc., Santiago City, Philippines
  • Marilyn Gaoat College of Business Education, University of La Salette, Inc., Santiago City, Philippines

DOI:

https://doi.org/10.54536/ajth.v2i1.2409

Keywords:

Agritourism, Agritourist Farm, Livelihood, Sustainability Practices, Rural Tourism

Abstract

Addressing social and environmental concerns can minimize risks and provide employment opportunities. Implementing water and energy conservation and providing educational programs can also benefit agritourism. Sustainable practices are crucial for protecting sites from tourist activities and addressing economic, societal, environmental, and institutional issues. The study aims to identify the sustainability practices of agritourism farms in Diffun, Quirino. Various studies ought to determine different practices of agritourism farms to retain customers. In contrast, this study aims to improve sustainability by exploring the perception of agritourism based on the experience of farmer’s owners and farm workers. This cross-sectional study involves a sample of 296 farm workers participants using convenience sampling from two agritourist destinations in Diffun, Quirino. Primary data collection was done using self-administered questionnaires, and the data were analyzed using descriptive and inferential statistics. The study reveals that effective governance frameworks, policies, and implementation of sustainable practices and awareness of these farms will effectively preserve natural resources while promoting social equity and economic profitability. The study found no significant difference between the two agritourism farms’ sustainability approaches, indicating a shared understanding of key factors contributing to sustainability. Stakeholders focus on monitoring and evaluating agricultural practices, and farmers believe societal demands are related to environmental performance. Further research should collaborate with the host community and local government unit to validate the results of findings and develop the potential of agritourism activities in their municipality.

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Published

2024-03-11

How to Cite

Cortez, N. J., Baldomero, M. J., Mendoza, A. R., Mallari, K. A., Benavidez, M. J., Gaffud, R., Hermosura, R. M. J., & Gaoat, M. (2024). Sustainability Practices of Agritourism in Diffun, Quirino. American Journal of Tourism and Hospitality, 2(1), 27–34. https://doi.org/10.54536/ajth.v2i1.2409