Technological Orientation and SMEs’ Survival in Kiambu County, Kenya
DOI:
https://doi.org/10.54536/ajfti.v3i1.6174Keywords:
Competitiveness, Innovation, Kenya, Kiambu County, SME Survival, Technological OrientationAbstract
This study examined the influence of technological orientation on the survival of Small and Medium-sized Enterprises (SMEs) in Kiambu County, Kenya. Guided by the Resource-Based View (RBV) theory, the research aimed to determine how the adoption and utilization of modern technologies enhance SMEs’ performance, competitiveness, and long-term sustainability. A descriptive survey design was employed, targeting 1,362 SMEs from which a sample of 93 was drawn using Yamane’s formula. Data were collected through structured questionnaires and analyzed using SPSS version 24, employing both descriptive and inferential statistics. The study revealed a strong positive relationship between technological orientation and SME survival, where firms that integrated innovative technologies in operations exhibited greater adaptability, efficiency, and profitability. Specifically, SMEs that embraced technology to improve performance, strengthen research and development (R&D), and harness innovation infrastructures reported higher survival rates. The findings underscore the need for SMEs to strategically invest in technology and build innovation-driven cultures to withstand market dynamics. The study recommends policy interventions that promote digital literacy, improve infrastructure, and enhance access to financing for technological investment among SMEs in Kenya.
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Copyright (c) 2025 Jane Wairimu Njoroge, Priscilla Wanjiru Ndegwa, James Odhiambo Oringo
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