Market Feasibility and Strategies for the Environment-Friendly Bricks in Bangladesh: A Learning from the Southern Part of Bangladesh

Abstract

This paper tried to assess the market feasibility and potential strategies for environmentally friendly bricks in southern Bangladesh. To assess the feasibility, the researcher used a mixed-methods approach. A total of 120 respondents were interviewed, including customers, entrepreneurs, wholesalers, masons, and laborers. The paper found that 85% of respondents were familiar with eco-friendly products, with 85% prioritizing them when buying. They prioritize product quality and price, with bricks being the most expensive. Most respondents believed eco-friendly construction materials were sustainable, cost-effective, and environmentally friendly. However, sales of burnt bricks decreased compared to the previous year, with 30% selling 40000 pieces of bricks last year. This paper also found a growing interest in using environmentally friendly building materials, with hollow blocks being more popular. Most enterprises invested on average 225,000 BDT, with an average monthly income of 17,800 BDT. Most respondents had eight male workers, with 80% not having female workers. Moreover, the study found some market management problems, including lower prices, low capital, and lack of digital marketing issues.