Environmental Sustainability Through Corporate Social Responsibility
DOI:
https://doi.org/10.54536/ajds.v1i2.1424Keywords:
Corporate Responsibility Communication, CSR Communication of Starbucks, Management Theory, Social Demandingness Model, Stakeholder Analysis of StarbucksAbstract
This paper pondered on the Corporate Social Responsibility (CSR) Communication of Starbucks Corporation. CSR integrates social and environmental responsibility of the company, anchored with Sustainable Development Goals (SDG) # 11 (Sustainable Cities and Communities) and # 12 (Responsible Consumption and Production). The purpose of this paper was to elucidate the company’s role in environmental preservation through a robust CSR Communication campaign, discussed and critiqued. The study utilized secondary sources for data gathering, analyzed and interpreted using critical analysis.The result of the paper revealed that Starbuck’s report can expand its sustainability efforts in the light of the company’s strong advocacy on climate change. In achieving corporate expansionism, the paper provides robust knowledge on resilience and preservation for a resilient community.
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Bruhn, S. (2012). Corporate social responsibility: A case study of Starbuck’s CSR Communication through its corporate website. Retrived form https://www.coursehero.com/file/52606868/Corporate-Social-Responsibility-A-case-study-of-Starbucks-CSR-communication-through-its-corporate-w/
Kapur, R. (2020). Corporate social responsibility. Retrived form https://www.researchgate.net/publication/338547662_Corporate_Social_Responsibility
Thompson, A. (2017). Starbucks coffee’s stakeholders: A CSR analysis. Retrived form https://panmore.com/starbucks-coffee-stakeholders-csr-analysis
Starbucks Makes Corporate Social Responsibility Report Public. (2008). Retrieved from https://www.qsrmagazine.com/news/starbucks-makes-corporate-social-responsibility-report-public
Analysis of Starbucks CSR performance for stakeholders. Retrieved from www.panmore.com
Starbucks Primary Stakeholders. (2019, Nov 27). Retrieved from https://paperap.com/paper-on-corporate-social-responsibility-and-starbucks-primary-stakeholders-1304/
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Copyright (c) 2023 Leoncio P. Olobia
This work is licensed under a Creative Commons Attribution 4.0 International License.