Nigerian Youth Engagement on Social Media and its Influence on the Country’s Unemployment Rate

Abstract

Research journal aims to investigate the engagement of Nigerian youth on social media and its impact on the country’s unemployment rate. The study explores the definition of social media and the methodology used. Findings indicate that social media helps youth feel more connected and exposed, providing opportunities for self-employment through online jobs. It also enhances their marketing skills, leading to faster growth in their online sales. Sharing ideals through content creation is increasingly popular. Research shows that most youth in Nigeria no longer rely solely on office jobs. Instead, they leverage their talents to showcase what they do, marketing their work and success via social media platforms such as Facebook, Tiktok, Instagram, Telegram, Twitter, and YouTube.  Research shows that social media platforms positively impact Nigerian youth by providing opportunities for self-employment through content creation, online marketing for productive companies, blogging, and showcasing their products online. This reduces face-to-face interactions among individuals. Its was therefore recommended that the social media are integrated into identity interpersonal relationships, institutions and political economy. Social media blur the  line between public and private works and leisure, online and offline.