Almeida Lino, Ericka Vanessa, and Sheyla Juliana Andrade Medina. “Positioning Strategies: Brand Development of the Tropicars Lubricator from the Jama Canton”. Journal of Rural Sociology, Microfinance, and Poverty Studies, vol. 2, no. 1, Feb. 2025, pp. 5-12, https://doi.org/10.54536/jrsmps.v2i1.4026.