G. J. Mlwilo, R. Britto, and C. Nikata, “The Role of AI in Content Creation: A Case Study of Mwananchi Communications Limited (MCL) and Tanzania Standard Newspapers”, J. Media Journal. Mass Commun., vol. 2, no. 1, pp. 27–34, Jan. 2026, doi: 10.54536/jmjmc.v2i1.6512.