Kakde HS, Solanke S. The Influence of Social Dynamics on Economic Choices: A Behavioural-Zone Framework. J. Consum. Behav. Mark. Manag. [Internet]. 2025 Sep. 29 [cited 2026 Jul. 21];1(1):20-5. Available from: https://journals.e-palli.com/home/index.php/jcbmm/article/view/5929