KALININA, Elena. Measuring Marketing Impact Through Predictive Analytics. Journal of Consumer Behavior, Marketing, and Management, [S. l.], v. 2, n. 1, p. 16–21, 2026. DOI: 10.54536/jcbmm.v2i1.7269. Disponível em: https://journals.e-palli.com/home/index.php/jcbmm/article/view/7269. Acesso em: 23 may. 2026.