Pandey, M. .; Kushwaha, S. .; Gurung, S. . Mapping Cause–Effect Relationships Among Factors Influencing Online Shopping Behavior in Nepal Using DEMATEL. J. Consum. Behav. Mark. Manag. 2026, 2 (1), 1-8. https://doi.org/10.54536/jcbmm.v2i1.6128.