Barbacina, R.M.C. and Caballero, D.J.A. 2026. The Impact of Influencer Marketing and Brand Credibility on Brand Loyalty Among Gen Z. Journal of Consumer Behavior, Marketing, and Management. 2, 1 (Jul. 2026), 32–42. DOI:https://doi.org/10.54536/jcbmm.v2i1.7862.