PEGGY, Umutoni Rusine; ALOO, Charles. Personalized Loyalty Programs and Guest Retention in Five-Star Hotels in Kigali, Rwanda. American Journal of Tourism and Hospitality, [S. l.], v. 4, n. 2, p. 68–75, 2026. DOI: 10.54536/ajth.v4i2.8061. Disponível em: https://journals.e-palli.com/home/index.php/ajth/article/view/8061. Acesso em: 1 sep. 2026.