1.
Umeh AA, Loncio MS. Brand Equity Practices and Customer Engagement Towards E-Commerce Sites in Nigeria. Am. J. Multidis. Res. Innov. [Internet]. 2026 Apr. 4 [cited 2026 May 1];5(2):75-89. Available from: https://journals.e-palli.com/home/index.php/ajmri/article/view/7042