UMEH, Anthony Abuchi; LONCIO, Mico Salvador. Brand Equity Practices and Customer Engagement Towards E-Commerce Sites in Nigeria. American Journal of Multidisciplinary Research and Innovation , Delaware, U.S., v. 5, n. 2, p. 75–89, 2026. DOI: 10.54536/ajmri.v5i2.7042. Disponível em: https://journals.e-palli.com/home/index.php/ajmri/article/view/7042. Acesso em: 1 may. 2026.