V. Thivyashamine and F. B. . Kennedy, “Customer Citizenship Behavior in Small and Medium-Sized Enterprises: The Role of  Justifiable Price and Product Quality”, Am. J. Interdiscip. Res. Innov., vol. 5, no. 4, pp. 1–5, Oct. 2026, doi: 10.54536/ajiri.v5i4.8394.