THIVYASHAMINE, V. D.; KENNEDY, F. B. The Impact of Service Brand Attachment on Customer Citizenship Behavior in Banking Sector. American Journal of Interdisciplinary Research and Innovation, [S. l.], v. 4, n. 4, p. 29–32, 2025. DOI: 10.54536/ajiri.v4i4.6265. Disponível em: https://journals.e-palli.com/home/index.php/ajiri/article/view/6265. Acesso em: 16 mar. 2026.