[1]
S. . Mahmud, “Connecting with consumers can lead to successful business in retail banking: a mixed-methods study of customer service elements, service excellence, satisfaction, and business outcomes in the U.S retail banking”., Am. J. Financ. Inst., vol. 4, no. 1, pp. 125–137, Jul. 2026, doi: 10.54536/ajfti.v4i1.7569.