MAHMUD, Sifat. Connecting with consumers can lead to successful business in retail banking: a mixed-methods study of customer service elements, service excellence, satisfaction, and business outcomes in the U.S retail banking. American Journal of Financial Technology and Innovation, [S. l.], v. 4, n. 1, p. 125–137, 2026. DOI: 10.54536/ajfti.v4i1.7569. Disponível em: https://journals.e-palli.com/home/index.php/ajfti/article/view/7569. Acesso em: 4 jul. 2026.