Mitra, Stephen D., Hailey Chaze R. Bueno, Nash G. Dela Cruz, Lebron Kyle G. Concon, and Erika F. Bacay. “Assessing the Correlation Between Gamification Intensity and Brand Loyalty in Young Adult Demographics”. American Journal of Economics and Business Innovation 4, no. 2 (June 4, 2025): 139–156. Accessed April 29, 2026. https://journals.e-palli.com/home/index.php/ajebi/article/view/4944.