B. A. . Owembi and R. . Githinji, “Effect of Long-Term Orientation on Strategy Implementation in Manufacturing Firms in Uasin Gishu County”, Am. J. Econ. Bus. Innov., vol. 5, no. 1, pp. 113–118, Mar. 2026, doi: 10.54536/ajebi.v5i1.6131.