R. R. P. Roa, V. L. Salahag, and W. T. Saavedra, “Shopping Behaviour Factors and their Relationship on Consumer Preferences Between In-Store and Online Shopping”, Am. J. Econ. Bus. Innov., vol. 4, no. 3, pp. 195–204, Dec. 2025, doi: 10.54536/ajebi.v4i3.6213.