[1]
E. F. Bacay, J. S. Angangan, M. L. T. Fernes, J. J. A. Francisco, and F. M. D. G. Ricohermoso, “Scarcity Marketing: The Role of Consumer Behavior in the Rise of the ‘Anik-Anik’ Trend of Pop Mart’s Collectible Blind Box Figurines”, Am. J. Econ. Bus. Innov., vol. 4, no. 2, pp. 157–167, Jun. 2025, doi: 10.54536/ajebi.v4i2.4949.