Bacay, Erika F., Jericho S. Angangan, Margotte Lyra T. Fernes, Jed Joseph A. Francisco, and Francine Mhay D. G. Ricohermoso. 2025. “Scarcity Marketing: The Role of Consumer Behavior in the Rise of the ‘Anik-Anik’ Trend of Pop Mart’s Collectible Blind Box Figurines”. American Journal of Economics and Business Innovation 4 (2): 157-67. https://doi.org/10.54536/ajebi.v4i2.4949.