Obiso, Shenna Marrie, Cheryl Balala, Elvan Klien Samson, Albert A. Alonzo, Djannez M. Dadole, and Heidie Amor A. Parcia. 2025. “The Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers”. American Journal of Economics and Business Innovation 4 (2): 131-38. https://doi.org/10.54536/ajebi.v4i2.4799.