ISLAM, Md Raihanul; KENNEDY, Robert; SMITH, Wendell. Segmenting Customers Based on Purchase Behavior and Estimating Segment-Specific CLV Drivers in E-Commerce. American Journal of Economics and Business Innovation, [S. l.], v. 5, n. 1, p. 119–125, 2026. DOI: 10.54536/ajebi.v5i1.6433. Disponível em: https://journals.e-palli.com/home/index.php/ajebi/article/view/6433. Acesso em: 31 may. 2026.