ROA, Rica Rose P.; SALAHAG, Vevigen L.; SAAVEDRA, Wilmar T. Shopping Behaviour Factors and their Relationship on Consumer Preferences Between In-Store and Online Shopping. American Journal of Economics and Business Innovation, [S. l.], v. 4, n. 3, p. 195–204, 2025. DOI: 10.54536/ajebi.v4i3.6213. Disponível em: https://journals.e-palli.com/home/index.php/ajebi/article/view/6213. Acesso em: 5 apr. 2026.