BACAY, Erika F.; ANGANGAN, Jericho S.; FERNES, Margotte Lyra T.; FRANCISCO, Jed Joseph A.; RICOHERMOSO, Francine Mhay D. G. Scarcity Marketing: The Role of Consumer Behavior in the Rise of the “Anik-Anik” Trend of Pop Mart’s Collectible Blind Box Figurines. American Journal of Economics and Business Innovation, [S. l.], v. 4, n. 2, p. 157–167, 2025. DOI: 10.54536/ajebi.v4i2.4949. Disponível em: https://journals.e-palli.com/home/index.php/ajebi/article/view/4949. Acesso em: 7 jun. 2026.