MITRA, Stephen D.; BUENO, Hailey Chaze R.; DELA CRUZ, Nash G.; CONCON, Lebron Kyle G.; BACAY, Erika F. Assessing the Correlation between Gamification Intensity and Brand Loyalty in Young Adult Demographics. American Journal of Economics and Business Innovation, [S. l.], v. 4, n. 2, p. 139–156, 2025. DOI: 10.54536/ajebi.v4i2.4944. Disponível em: https://journals.e-palli.com/home/index.php/ajebi/article/view/4944. Acesso em: 29 apr. 2026.