OBISO, Shenna Marrie; BALALA, Cheryl; SAMSON, Elvan Klien; ALONZO, Albert A.; DADOLE, Djannez M.; PARCIA, Heidie Amor A. The Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers. American Journal of Economics and Business Innovation, [S. l.], v. 4, n. 2, p. 131–138, 2025. DOI: 10.54536/ajebi.v4i2.4799. Disponível em: https://journals.e-palli.com/home/index.php/ajebi/article/view/4799. Acesso em: 10 jun. 2026.