Erika, B. .; Aeisha, R. D. .; Aryanna, M. C. .; Peter, D. F. J. .; Lizandrey, F. R. .; R-Jay, R. . Assessing the Relationship Between the “Budol” Phenomenon and Impulse Buying Behavior: Post-Purchase Effects on Consumer. Am. J. Econ. Bus. Innov. 2026, 5 (1), 126-136. https://doi.org/10.54536/ajebi.v5i1.7429.